The enforcement of television meant that media usage as a whole was changing and traditional mass media lost ground. The theatrical upturn and the attitude of numerous popular magazines in the 60s are clear evidence of this. But the traditional media could assert themselves when they adapted to the changing conditions and changed their profile:
- So the radio made the change from the switch-on to the accompanying medium.
- The daily newspapers focused on local information and background information.
- The film cooperated with television.
The popular magazines differentiated themselves and were oriented towards very narrowly cut target groups with narrow interest profiles. Or they fulfilled a service function for television like program guides. While you 먹튀신ㄱ read this.
Part of the traditional media was thus replaced by television replaced and had to restrict increasingly. Another part was forced to complementarily through complementary reorientation and had to build up a different profile.
How does television influence public communication?
Here, a distinction is made between five presumptions of action, which are explained below:
- Television structures everyday life in terms of time, content, and society.
- Television influences political opinion formation.
- Television dominates public communication in economic terms.
- Television shapes journalism.
- Television is the focus of media observation.
Structuring everyday life through television
Television characterizes people’s everyday lives primarily through the structuring of time, namely the day, the week and the year. This happens in particular for people whose everyday life is otherwise poorly structured, as they are not in the work process.
The daily news at 20:00 o’clock is seen by an average of about 9 million people. At least for these people, it is a fixed point in the day, it is based on. The breakfast television or other fixed programs also have a structuring function in the daily routine but by no means the meaning as the daily news at 20:00 clock.
For the structuring of the week, the weekend offers are of central importance. Here are the sports or football broadcasts on Saturday, the Saturday evening shows and the “crime scene” on Sunday evening to call, which is seen on average from 7 to 12 million television viewers.
For the structuring of the year, especially major sporting events, such as the football World Cup and -EM or Olympic Games, but also the Eurovision Song Contest called. Monthly recurring appointments have become rare. Here is the acceleration of the clock by the television noticeable.
A content structuring of communication in everyday life happens above all by the fact that the television is continuously and to a large extent for follow-up communication provides. Television is particularly suitable for this because the chances are high of meeting others with a common pool of media experiences. Due to the special persuasiveness of moving images, television is able to develop persuasive qualities and can convey not only facts but also patterns of thinking and thus influence attitudes. The large distribution and the strong binding result in an approximation of the world pictures. The extent to which television substantially influences people’s knowledge, liking, willingness, and speech can be demonstrated by the fact that television is still the most important source of information.